In this article, you are going to learn how social media marketing for your law firm will help improve your legal practice and services.
Social media marketing has come a long way and legal practitioners cannot afford not to take advantage of the many benefits it provides.
Twenty or so years ago, most people looked at this thing called social media as a novel way to reach out to old friends and make new ones, and not much else.
What a difference two decades make.
Today, social media has become a powerful and indispensable business tool. With the ever-growing popularity of platforms such as Facebook, Twitter, Instagram, and LinkedIn, establishing a presence on social media is no longer merely optional for any business in any given industry, legal services included.
Just like any other business, a law firm needs to get the word out about what it has to offer, whether it’s DUI defense or any other legal field. And in a world where attorneys abound, law firms can use the boost social media can provide to get a leg up on the competition.
Let’s look at some of the undeniable reasons your law firm should consider marketing its services on social media.
Billions of People Use Social Media
Facebook alone has roughly three billion monthly active users. The other social media networks account for a couple of billion more users.
Reaching just a tiny fraction of that audience, specifically those who live in areas where you operate, can already boost your chances of attracting more new clients.
Social Media Can Help Establish Your Credibility
With your social media page, you can write posts about anything and everything about the legal world, from upcoming amendments to legislation to your comments about landmark decisions.
You can also share blog posts from your website that provide advice on specific legal matters. For example, you can share tips on drafting a contract, or about making a will, which just about everyone can surely use.
If you specialize in defending those arrested for DUI, you can blog about things people should avoid doing during a DUI stop.
With the legal information you share on social media, you stand to position yourself as an authority in your specific field of law. Your followers on social media will learn a thing or two from your posts and will likely seek your legal expertise should they need it.
You Can Engage With Your Audience
Being on social media means you have the opportunity to interact with your audience, who will likely ask questions, air their opinions about certain legal issues, or simply appreciate the legal knowledge that you share with them.
Engage them in the comments, or you can host a Q&As from time to time. As long as the lines of communication between you and your followers are always open—and you keep things professional at all times—you should be able to earn trust for your brand and foster loyalty among your audience.
You Can Debunk Misconceptions About The Legal Profession
It is a fact that many people have apprehensions about getting the services of lawyers because of some mistaken preconceived notions about how they operate.
For example, many accident victims who have every right to file personal injury claims against the at-fault party hesitate to hire a lawyer because of the supposed fees involved.
If you’re a personal injury attorney with a social media presence, you can clarify on social media that you and most of your fellow personal injury specialists work on a contingency fee basis.
Explain that you don’t ask for an upfront fee in a contingency fee arrangement and won’t ask for any if they lose the case.
Whatever fears your followers have about hiring lawyers, you can help ease them with your posts on social media.
You Can Make Your Law Firm More Relatable
You can use social media to introduce your team to your audience.
Share behind-the-scenes images or videos of activities within your law firm. They don’t have to be all formal and lawyer-like. You can loosen up a bit and show your audience candid shots of your team in the middle of a community outreach activity or while playing ball in the field. That way, you and your team will come across as more relatable to your audience.
You Can Drive More Traffic To Your Website
Your social media accounts form a considerable part of your online presence, but your website remains the face of your law firm on the Internet.
That said, sharing the articles, videos, infographics, or any useful, relevant, and engaging content you have published on your website on social media will help it gain more organic traffic.
The more people visit your website, the better your chances of attracting more clients to your law firm.
Social Media Marketing Is More Cost-effective
Your law firm can always take out ads on TV, radio, print, and billboards to market its services.
However, keep in mind that using these traditional methods comes with a high cost, yet you still won’t be able to target the people who actually need legal services.
With social media, you’re not just getting a more affordable way to market your law firm. You’re also gaining a platform that allows you to tailor your content for audiences who will likely seek the services of a good attorney in the future.
Your Competition Is Also On Social Media
Check out other law firms located in your city, and chances are, they’re on social media, too.
With their presence on Facebook, LinkedIn, Instagram, and all the major social media platforms, they’d be enjoying all the benefits that come with it. You would, too, once you decide to jump on the social media marketing bandwagon.
Still, for all the benefits of social media marketing, you need to know that it wouldn’t be easy. It takes a lot of work to keep your presence on social media going. If you’re going to take on the responsibility, know that it’s going to take up much of your time.
Finally, on Social Media Marketing for Law Firms
If you’re too busy with your legal work to take charge of your law firm’s social media marketing yourself, you have the option to enlist outside help. There are social media marketing agencies out there with the expertise and personnel to help you find social media success.
Victoria Brown currently works as the Marketing and Communications Specialist at Law Offices of Brian D. Sloan. Her experiences with DUI cases in the past have inspired her to spread awareness about DUI laws in the United States.